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Archive for May, 2010

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Role of Indian Mass Media In Mass Communication Main task of mass communication in India is to spread information up to the maximum limit. India is still not that much technical sound that other countries are. In India there are so many person are illiterate so one of the role is to give primary education. [...]

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Characteristics of Mass Communication Five characteristics of mass communication have been identified by Cambridge University’s John Thompson. Firstly, it “comprises both technical and institutional methods of production and distribution”. This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. Secondly, it involves the “COM modification of [...]

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Introduction: Out of the realm of interpersonal communication exist from of communication which involves communication with mass audience and that’s why it is called mass communication, and the channel through which this kind of communications take place is called mass communication. Both mass communication and mass media are generally considered same for the sake of [...]

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Source : www.slideshare.net

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Source : Economic Times

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