Posts Tagged ‘Mass Communication’

Role of Indian Mass Media In Mass Communication

  • Main task of mass communication in India is to spread information up to the maximum limit. India is still not that much technical sound that other countries are.
  • In India there are so many person are illiterate so one of the role is to give primary education.
  • In India mass communication in the field of audio visual has to play a very big role.
  • A very important work of mass communication is to provide entertainment with use if mass media.
  • There are so many tribal communities in India, and Indian people are not aware of it. So it is the work in the field if mass communication to promote the culture of these community with Indian culture.
  • Thus, mass communication is a very big term these were the some of the basics of it. But still it has to play a very big role in Indian society.
  • In India communication has a historical background but now is the time to spread that background to mass with the use of mass media like T.V., radio, films, news and etc, there are so many other mass communication tools to be found and used in proper term.
  • But in very simple term if we want to say than mass communication is any kind of communication with the help of technological tool to the large audience. And its main function is to spread information to mass. Its main limitation is that the feedback speed is very slow and sometimes due to it becomes one way communication though its two way.

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Out of the realm of interpersonal communication exist from of communication which involves communication with mass audience and that’s why it is called mass communication, and the channel through which this kind of communications take place is called mass communication. Both mass communication and mass media are generally considered same for the sake of convenience. Mass communication is unique and different from other types of communication.

So in very simple term definition of mass communication is,

“Any mechanical device that multiplies message and it takes to large number

of people simultaneously is called mass communication.”

The media through which massage been transmitted includes T.V., Radio, newspaper, magazines, films, records, taps, video cassette etc. and require large organization devise to put across the message.

Looking at the definition, it is clear that mass communication is a special kind of communication in which the nature of the audience and the feedback is different from that of interpersonal communication.

As per the definition there two most important component of mass communication and they are,

1. Audience:

Whosoever in the recipient of mass communication content constitutes its audience. A large audience means that that the receivers are masses of people not assemble in single place. It may come in different size depending upon the media through which the message is sent.

2. Feedback:

As compared to interpersonal communication feedback in mass communication is slow and weak, it is not instant or direct as in face to face exchange and is invariably delayed. Feedback in mass communication is rather a cumulative response which the source gets after a considerable gap in time. It is often expressed in quantitative terms. In all such cases, considerable time and money are required to process the feedback received from audience.

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